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Mission, Vision and Core Principles


To make Nagueños happy and proud of their city and of their living faith thru continuous improvement and innovation in inclusive governance and responsible citizenship.


“Naga, An Maogmang Lugar”

By 2030, Naga City shall be a recognized model of

  • A healthy city peaceful, vibrant and productive, safe and smart, green and resilient that is driven by excellence and solidarity, enabled by technology, powered by a strong and diversified urban and agricultural economy, and nurtured by culture and religious diversity.

This will be enabled by

  • People-centered development that promotes and protects the general welfare of Nagueños, especially the vulnerable, in building a more caring and sustainable society.
  • Collaborative governance, steered by a shared direction and sustained by partnerships between the national and local governments, the private sector, civil society and an empowered citizenry.

These are the foundations that will sustain Naga as Maogmang Lugar, and inspire others in their own development path.

Core Values

  • Innovativeness
  • Excellence
  • Resilience
  • Open-mindedness
  • Discipline
  • Religiosity
  • Civic involvement
  • Family-oriented

Guiding Principles of the City Government

  • We put public interest above personal convenience or gain
  • We act with integrity and transparency in our official transactions, conscious of our accountability to our people
  • We strive for service excellence thru continuous learning and improvement, constantly looking for better ways of doing things
  • We seek the best value from use of government resources to give our people more and better services for less
  • We encourage the participation by our stakeholders in crafting plans and implementing them, and seek their feedback as key inputs in further improving our services. Diversity of opinion will be our tool against complacency, mediocrity and stagnation.
  • We seek not only the best interest of the present but also of succeeding generations.
  • We are ready to help other local governments improve themselves to better respond to their own people’s needs and aspirations, and in the process learn from them.
  • We generate synergy through partnerships with the private sector, civil society, and the international community to better address the needs of our people.
  • We continually elevate our competence and advance ourselves professionally—to serve our people better and leave a legacy that our family and community will be proud of.
  • We strive for excellence in all that we do driven by the strength that grows out of competing with the best in the world.