Purpose

• To prohibit government officials from affixing their names, logos, images, or personal branding on publicly funded projects, programs, signages, and government-issued documents.
• Reinforces the principle that public office is a public trust and prevents patronage politics.

Key Provisions

• Prohibited Acts (Sec. 4):
  • Naming projects/programs after living officials.
  • Affixing names, images, or branding on public works, signages, safety notices, government documents, or social media posts funded by public money.
  • Using personal branding colors on public buildings.
  • Posting tarpaulins/banners with officials’ names during government-funded events (e.g., Peñafrancia Festival, Charter Day).
• Allowable Acts (Sec. 5):
  • Branding for tourism, culture, arts, or public information (without officials’ names/images).
  • Public slogans authorized by the Mayor.
  • Campaign materials during election periods.
  • Practices mandated by law or ordinance.
• Applicability (Sec. 6):
  Applies to all officials, properties, programs, and projects within Naga City, regardless of funding source.
• Enforcement (Sec. 7):
  City Engineering Office will remove violative materials and enforce compliance.
• Penalties (Sec. 8):
  • Fine: ₱5,000
  • Imprisonment: 30 days to 1 year (or both)
  • Cost of removal charged to violator

Legal Basis

• RA 6713 (Code of Conduct and Ethical Standards for Public Officials and Employees)
• COA Circular 2013-004 (Proper use of government resources)
• DILG Memorandum Circular 2010-101 (Ban on officials’ names/images in government projects)