In recent decades, the City of Naga has consistently pursued growth, development, and purpose. The year 2025 stands as another milestone, marked by major business openings, expansions, and investments that collectively strengthen the city’s evolving commercial landscape. From hardware and retail outlets to fast-growing restaurant chains, lifestyle brands, and ICT centers, more enterprises chose Naga this year, drawing interest, confidence, and capital among various sectors.
While many brands traditionally choose locations based mostly on economic performance, Naga presents a compelling and differentiated value proposition. Investors are drawn not only to the city’s economic growth but also to its long-recognized strengths: a foundation of Good Governance, a strong and competent talent pipeline, emerging and expanding sectors such as IT-BPM and digital creatives, and a clear forward-looking development plan anchored in the city’s 2028 Finish Line Vision.
These attributes shape Naga as more than just a geographic location, the city is identified as a strategic partner where businesses can grow, scale, and sustain.
New Business Entrants and Major Expansions (2025)
Below is a list of some of the new establishments and expansions of major brands that shaped Naga’s commercial climate in 2025:
Food & Beverage / Restaurants
- Butter Way
- BOTEYJU – Robinsons Naga
- SM Food Hall – New Themed Expansion
- JCO – SM Naga
- Caramel
- BIGGS – 24th Branch in Bicol, Concepcion Grande
- Minute Burger
- Dunkin Donut – Renovation and Reopening
- Popeyes – Under Construction
- The Bento Society
- Natuk
Retail, Lifestyle & Essentials
- Chocolit Haus – Biggest branch, Diversion Road
- 7/11 – Concepcion Pequeña
- Miniso
- Funhan Mart Naga
- Nike Factory Store
- Bennett’s Plaza
- Smart Save Solar
- Surge
- Core + Grace Pilates Studio
ICT, Innovation & Business Support
- Concentrix – Site 2 Expansion
- Worknest Coworking Space
- iStudio
- Robinsons Naga – The Loop by Power Mac Center
Hardware & Tools
- S&J Hardware Plus
- Octagon
- INGCO Tools Naga
- Wadfow Naga
Fuel & Transport
- Unioil – First in Naga
Mall Expansion / Infrastructure
- SM Cinema – Renovated and Reopened
- SM Savemore – Tabuco
- 101 Mall Naga
A Stronger Investment Climate Ahead
2025 reinforces Naga as a city where businesses can thrive through strategic business management. The spirit of competition and cooperation (“coopetition”) fuels an ecosystem that is inclusive, healthy, and geared toward long-term sustainability.
As Naga continues to nurture its business climate through innovation, talent development, and infrastructure growth, the city is poised to welcome more investors who seek a strategic, future-ready, and people-centered environment.
Written by: Fe F. Belale (ITPO)
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